I am a Brand and Marketing Professional who works with cross functional teams to create and execute best in class marketing programs and strategies. I believe the way to drive conversions is by connecting with the heartbeat of consumers to truly understand their motivations to meet them on their own terms.
My passion for discovering consumer motivations and ability to execute high impact campaigns has led to a successful career at a Fortune 500 company, garnering national headlines with projects such as my Riding Academy for College Credit campaign and I look forward to the many more opportunities on the horizon.
When I'm not researching consumer trends or building consumer driven campaigns, you can catch me getting my hands dirty on a number of woodworking projects, or wrenching on my 2011 Harley-Davidson Nightster. When there's an opportunity to travel somewhere new, I take it, with the goal of traveling to at least one new country a year.